A 12-week comprehensive customer acquisition capability program to enable female founders to build traction, convert real customers and scale their businesses.
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Sprint 1: Your First Paying Customers
Weekly 1-hour virtual workshops, a 30-minute 1:1 coaching session per founder, self-paced modules and templates, and access to Tech Ready Women mentors.
Week 1: Ideal Customer Profile (ICP) Founders identify and validate the customers most likely to buy, get value from and stay with their product. They leave with a clearly documented ICP based on real customer evidence rather than assumptions.
Week 2: Commercial Messaging Founders turn product features into value propositions that speak directly to their ICP's pain points and buying triggers. The focus is on messaging that converts in sales conversations, not just marketing copy.
Week 3: Sales Process Founders map a structured sales process from first contact to close, including qualification criteria and pipeline stages. This helps them forecast revenue with confidence and see where deals stall.
Week 4: Repeatable Channels to Market Founders assess which acquisition channels suit their ICP and business model and prioritise those with the strongest potential. The aim is to move from ad hoc, founder-led selling to channels that can scale sustainably.
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Sprint 2: Your First Corporate Pilot
Weekly 1-hour virtual workshops, a 30-minute 1:1 coaching session per founder, self-paced modules and templates, and access to Tech Ready Women mentors.
Week 1: Identifying the Highest-Value Corporates to Pursue Founders learn how to assess and prioritise corporate prospects by strategic fit, budget and likelihood of converting to a commercial contract. They build a corporate ICP and a targeted pipeline instead of chasing big logos.
Week 2: Designing a Win-Win Pilot Founders learn best practice for structuring pilots, including scope, success criteria, timelines and stakeholder alignment. The focus is on pilots that deliver clear value to the corporate while protecting the startup's time and resources.
Week 3: Taking Control of the Pilot Founders learn how to manage pilot delivery proactively, from securing internal champions to setting governance and progress reporting. This keeps pilots from stalling and keeps the path to a commercial decision front of mind.
Week 4: Turning Pilots into Recurring Revenue Founders learn how to negotiate the move from pilot to paid contract and how to capture results as case studies and references. The aim is to convert pilots into ongoing revenue and use them to win future sales.
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Sprint 3: Your Customer Journey
Weekly 1-hour virtual workshops, a 30-minute 1:1 coaching session per founder, self-paced modules and templates, and access to Tech Ready Women mentors.
Week 1: Defining Key Customers and Account Management Processes Founders identify their most valuable customer segments and design account management processes to retain and grow them. This covers onboarding, regular touchpoints and early warning signs of churn.
Week 2: Identifying Upsell Opportunities and New Revenue Streams Founders analyse their existing customer base to find opportunities for upselling, cross-selling and pricing changes. Growing revenue from current customers is usually faster and cheaper than acquiring new ones.
Week 3: Understanding Adjacent Opportunities Founders explore adjacent markets, segments and use cases where their product could deliver value with minimal adaptation. They leave with a clearer view of their broader addressable market and where to expand next.
Week 4: Reporting on Metrics That Matter Founders learn which metrics best show customer health and business growth, such as retention, net revenue retention and customer lifetime value. They set up simple reporting to track progress and support conversations with investors and partners.
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